一个完善的数字战略可以帮助你 create great experiences.
Digital strategy facilitates sorting through options, discovering where to start, and aligning your leadership team with modern digital enablement.
理想情况下,你的数字策略应该包括:
- Insights that generate clarity for what users need and why
- Capabilities that 进一步创建到业务的集成, either enhancing what 您当前正在做或添加 与观众互动的新方式
- Technologies that 最大化品牌与目标受众之间的互动.
这样一个现代的、精心规划的数字策略可以让你改善用户的体验. 他们已经在使用数字工具,而且他们一直在寻找更好的工具. 你的数字策略可以让你在他们所在的地方见到他们.
如果你不能制定一个数字战略 implements a digital mindset, processes and solutions within your organization, you will away further from your customers as 他们的期望是单向的,而你的 capabilities go another.
Instead, 让你的公司和客户走在同一条路上 通过制定数字化战略 that informs them, 让他们有更好的方式与你对话, 并灌输一种移情意识和控制他们的互动.
Repair? Optimize? Innovate? 关键的数字战略决策点
Our Digital Experience Design team analyzes 员工和客户旅程中的每一次互动 to ask:
Does It Need Repair?
You need to repair experiences that simply don’t work. Repair is a你的数字战略的可接受部分,因为 if 东西不工作,你就会失去用户. Repair lets them 知道你在倾听并解决他们的问题.
Can It Be Optimized?
Solutions that require more work than simple repair but 以更好的方式做事 are optimized. 优化的结果是用更好的方式完成旧的任务.
Is It Time to Innovate?
Innovative solutions are differentiators. They create 一个以前不存在的空间 and lead the way to Digital Modernization—using digital tools to deliver unexpected experiences.
我们的优势:体验使能
We pride ourselves on experiential enablement, helping your organization 嵌入数字解决方案和思考 its everyday thinking, not just 交出数字解决方案和剧本. One way we do this is by applying quantitative desirability, feasibility and viability measures throughout our process:
- Desirability: Do our research and insights 展示用户想要的数字解决方案 we are proposing?
- Feasibility: 组织能够交付解决方案吗 while achieving cost savings or avoiding additional costs?
- Viability: Does the solution add value by driving performance indicators, operational efficiencies and workforce investments?
当员工开始应用这个 framework to every decision, they gain a more holistic look across the business so they can direct digital resources toward enabling the most important customer experiences.
数字化转型不会凭空发生.
这就是为什么我们结合商业和技术专业知识,为您的挑战寻找答案. 我们与您一起,根据您的需求、行业和期望的结果创建定制的解决方案.
数字战略,客户体验和业务敏捷性
C客户需要从你那里得到不同的东西 journey. 数字化战略让你能够灵活地扮演不同的角色,或者采用不同的体验原型, at key strategic points.
For example, think of a customer filing an auto insurance claim. 当他们登录公司的网站时,他们希望公司能这样做 identify 他们很容易保护他们的信息. 此时此刻,公司扮演着保护者的角色.
As the customer files their claim, they expect empathy——他们经历了损失,他们希望公司也能经历 demonstrate empathy. The insurer must be a caregiver. When the company surprises the customer例如,通过将它们无缝连接到维修店, they almost become a magician.
Finally, when the 索赔解决了,车辆修好了,客户回到了路上,公司 is the hero. 每一步,数字技术都在发挥作用 different parts in creating the customer experience建立品牌忠诚度和盈利能力. 数字战略允许您绘制这些点,并确定最佳的解决方案 every 互动,触点和时刻.
经历不是偶然发生的. 它们要么是精心设计的,要么不是.
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Client First Approach
“与Centric公司合作非常愉快. 我仍然对Centric领导团队为这个项目带来的人才水平印象深刻. 他们的“客户至上”的方法为团队中的每个人带来了一种新鲜的体验.”